Should I Hire a Publicist for My Book?
Once you’ve finished writing your book, it’s time to start selling it. Many new authors often assume their publisher will handle all the marketing; however, this is not always the case. Whether you opt to publish your book with a publishing company or you choose to independently publish your work, you’ll need to be proactive in making sure that people know about your book. After all, if no one knows that you wrote a book, no one will purchase it.
One thing that many writers consider doing is hiring a publicist. If you’ve been looking for efficient ways to get your book into the hands of readers, this may be the right choice for you. Before you start looking for someone to help you market your book, though, there are a few things that you need to do.
- Discuss cost upfront
When you start looking for publicists, you need to make sure that you’re hiring someone within your budget. Remember that hiring someone to market your book is going to cost you. The actual price will vary, so make sure that you discuss this openly before you hire them.
- Find out if there is a money-back guarantee
Not all publicists offer this option. Talk with the person you’re thinking about hiring and ask if they offer a money-back guarantee. If your book doesn’t actually sell after their marketing efforts, find out if you’ll be able to get your money back. If they do offer this service, make sure that you get it in writing.
- Always sign a contract
No matter who you’re working with, you’ll need to sign a contract. While signing a contract might seem like an inconvenience, the truth is that it will offer you legal protection should you encounter a problem. The contract should include the price you’re going to pay for services rendered, how often you’ll need to make payments, and what services will be offered. For example, will the publicist market your book online? Will the publicist market your book in stores? Outline as much information as possible in the contract.
- Remember that book promotions can take time
Even if you choose to pay a publicist, chances are that they have a busy schedule. If this is the case, you may find yourself waiting weeks or even months for your promotion to begin. Ideally, you should look into publicists and marketing before you even release your book. The sooner that you start talking with someone about promoting your book, the sooner you’ll start to see sales.
- Consider whether or not you can do a better job
If you have a degree in marketing or a background in personal relations, you may find that you’re well-equipped to handle marketing and promoting your own book. Before you spend money on a publicist, ask yourself if you have the time, energy, and skills needed to get your book sales going. Although hiring a publicist could be a wise choice, it’s not necessary if you can perform the same tasks on your own.
Remember . . .
Remember that the person you hire should work for you. If you do opt to pay a publicist, you’ll need to make sure that you have open communication and a clear marketing plan in place. If the person has difficulty communicating, takes a long time to respond to emails, or doesn’t return your phone calls, you may want to consider hiring a different publicist. Never feel like you’re bothering your marketer by contacting them often. The end goal is to increase sales. You’ll need to communicates regularly in order to accomplish your predetermined goals.